Officials are in discussion about the next moves for the city after a rise in cases
Entrepreneur, Gareth Pugh, a former Executive Chef on “The Georgian” a luxury River Boat plying between Windsor and Maidenhead on the River Thames where the onboard catering delivered superb dinners and buffet food to the clientele while cruising this picturesque stretch of the River Thames.
Gareth and wife Katherine decided to move back up north from whence Gareth hails, to the UK’s Lake District for a change of Lifestyle and scenery. Following the search for housing and schooling, Gareth found that the local community did not have a Bakery.
Pugh said: “That really got me thinking. Here we are living in the local Vicarage and attending St Anne’s Church Haverthwaite, so what better name for the new business than St Anne’s Bakery.”
Pugh‘s , St Anne’s Bakery, will Provide quality Bread, Confectionery, Biscuits and Afternoon Teas to Local Residents and visitors to the quiet and beautiful area of South Lakeland.
“This is just the start,” said Pugh. “Once we have settled we will be moving into quality Afternoon Teas and Buffet lunches for homes and businesses in the area.”
Gareth went on to say: “It is clear that times are changing and to attract attention to a new business and brand, we realised that the owner needs to promote their business but also to promote themselves as a strong brand. And that is what we are doing. I had noticed that a number of Large Brands were losing favour with many customers who were now preferring to deal with people they could get to know and trust rather than a distant faceless brand. The Excellent Quality of Craft Bakery Products is also going through a significant rise so that was that!”
Katherine Pugh added: “The demand for Pugh’s Home Cooked Quality Produce is growing due to the recent media coverage, and St Anne’s Bakery will service that need locally and further afield. Initial feedback has been fantastic, we couldn’t ask for a better start in such a lovely area of the UK.”
Entrepreneurs Loraine and David Birchall of Artemis Media UK have Launched their enhanced Authority Accelerator Programme serving Small and Medium Businesses who want to attract quality customers, and engage specific audiences as Leaders, Experts and Authorities in Chosen markets and fields of operations.
Birchall said: “We believe that the key is in the ‘Doing’. It’s about Taking the Actions The Competition doesn’t know about, or Won’t Bother With! As businesses begin trading again, it will be critical for their owners, managers and key personnel to become recognised as Subject Matter Experts. Quite simply put, People prefer to deal with businesses they trust and see as an expert.
We are aware of how difficult it can be to break into new or different markets and always advocate the drilling down into market sectors to find a Niche where skills and services can make a big difference without masses of competition fighting over the same prospects. Working with niche players makes it easier to become acutely aware of the issues and problems facing those who find it difficult to get specialist advice from larger companies.”
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or small an audience you might command, it is all about communicating to the right people who believe in your point of view or way of doing business.”
David went on to say: “As a consequence Artemis Media UK have enhanced an Authority Accelerator Positioning Program to help small and medium businesses position themselves as Authorities and Subject Matter Experts in their fields of expertise, using different techniques and forms of media.
We can all tell our clients how good we are, but anyone and everyone plays that game. Massive amounts of advertising costs are being paid by smaller businesses in adverts, listings in directories and of course striving to get themselves on page one of the major search engines. That money could be better spent in ways that attract quality clients through trust. The traditional forms of attracting clients may get you on page one of search engines but once there, you are surrounded by all your competitors.
Times are certainly changing, as so many try to get back to some normality. The Crafty Early Birds will not be thinking about the Old Normality as restrictions ease – That’s Gone! If a business wants to get ahead of the competition and secure quality clients it will require them to forge that ‘New Norm’ within sectors, or better still, the niches a business serves.”
A story featured on Fox News informs us that, “The simple truth is, if you are not deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fuelling the entire economy around you, and neglecting the development of a measurably valuable asset.”
The way a business has to deliver services (or products) has changed and will continue to do so initially to address Distancing Necessities. However, these new ways will soon settle and find a level which is valued a number of steps up from where it was before the Lock down. The Impact of Covid 19 will be around for some considerable time.
Loraine Birchall Expanded on the methodology by saying: “The Old Norm is Gone; What will the New Norm Be Like? No one really knows, we could be facing an old fashioned Land Grab or a Mine Field. Small businesses have the opportunity to create their own future reality, their own Norm, by learning from the past and paying attention to what the customer wants/needs and providing it quickly and effectively. It will require considerable thought and planning but, it is far from impossible, in fact those who bite the bullet now, should find the future hugely rewarding.
Remember how many businesses shrugged off the web before lock down. They are either suffering significantly or have gone out of business. To achieve a strong focus firms will have to embrace Market Positioning within their Sectors and particularly their market’s Niches. They must Claim their Authority and be recognised for their leadership and expertise.
The demand for Authority Branding and Positioning services is growing due to all the recent downturns in economies across the world. Yes, there continues to be a loss of faith with some types of online marketing but, an increase in connecting with individuals who demonstrate a knowledge in their prospect’s issues and problems. The Trust Factor will be ‘BIG’ in months and years to come.”
Loraine finished by commenting: Finally, the UK business sector is beginning to realise that even if you get known in other countries through News and Marketing, the UK based Search Engines pick that up and it Actually Enhances Your Local Marketing, Your Reputation and Recognition. There will be many problems to solve when trading resumes after lock down and Artemis Media UK will service that need.”
The Demo-2 manned mission from SpaceX and NASA is set to send humans into space from US soil for the first time in nine years
Jeffrey Wolfe of CEO Adventure TV was a guest on Business Innovators Radio, and The Thought Leaders Show. He spoke about his life-changing journey to become a disruptor.
Wolfe talked about his mother’s passing and how it changed his life forever. Her loss helped him become closer to his father, and it helped motivate Wolfe to look at life differently. Ultimately, Wolfe became a positive disruptor in the business and marketplace.
He leads small groups of five to seven entrepreneurial CEOs of mid-size companies to experience a shared “bucket-list” adventure, priming “out-of-the-box” thinking for creating big breakthroughs. Wolfe says the adventures include everything from archeological digs to whitewater rafting mixed with deep-dive discussion over meals covering business and life.
Wolfe says that it’s important to live our “bucket list” life now, and not to wait.
“Jump off a bridge with me…after that, you’ll be beyond thinking out-of-the-box,” Wolfe said.
“It is the backdrop of playfully stretching our boundaries that really opens up our minds to new opportunities.”
“We focus on sharing each other’s insights, while also inviting Celebrity CEOs to join us. Our participants can pick their brains to expand opportunities for business,” said Wolfe. “CEO means Continuously Expanding Opportunities.”
To learn more about CEO Adventure Summits and upcoming events, email Jeffrey Wolfe at Press@AdventureCEO.tv
AdventureCEO TV Live Streams
Currently, Wolfe is hosting AdventureCEO TV Live streams on Facebook and YouTube. Recent interviews include a conversation with “One to Many” Thought Leader Dave Dee about “What is Working Now During Covid-19.”
He also spoke with Informercial and Fitness Leader Forbes Riley about “The Power of the Pitch.” Riley created the “Spin-Gym” and sells more than 10,000 per month on HSN. Forbes Riley has done more than $2.5B in sales on the HSN and QVC networks.
Find Jeffrey Wolfe at http://www.AdventureCEO.tv and watch Wolfe’s Watch on YouTube:
You can listen to the Thought Leaders Show interview with Jeffrey Wolfe at https://businessinnovatorsradio.com/jeffrey-wolfe-disrupt-your-world-and-create-massive-success/