Mon. Apr 19th, 2021

Mike Saunders Interviewed by Rich Goldstein on the Innovations and Breakthroughs Podcast about the Importance of Authority Positioning

Mike Saunders Interviewed by Rich Goldstein on the Innovations and Breakthroughs Podcast about the Importance of Authority Positioning

In this podcast interview entrepreneurs will learn that they all have competitors in their space that they are trying to outmaneuver. To stand out, they must find ways to get their target audience to see and choose them over the others. This is accomplished by authority positioning. Through authority positioning, they present themselves as the expert in their field—and the only one for the job.


In this episode, listeners will learn:

  • the importance of authority positioning and how he helps elevate brands to where they want to be.
  • The concept of the Zero Moment of Truth (ZMOT)
  • How Authority Selling, can be used in creating relationships
  • The value of personal branding

Listen to the full interview on Goldstein Patent Law


Saunders  commented: ” If all you do is focus on the outward appearance of your brand and update your pictures and graphics and only focus on the surface, you are posing and pretending if you have not solidified the foundation of your thought leadership expert content packaged up on powerful programs of publishing podcasting in publicity so that people see you as the celebrity expert authority and the obvious choice!”  

=>Limited free copies are set aside of his book Authority Selling



About Mike Saunders

Mike Saunders is a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing. Mike is also an Adjunct Marketing Professor at several Universities and a member of the Forbes Coaches Council. He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders. Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life. He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving.
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About Rich Goldstein

Rich Goldstein is a patent attorney who has obtained more than 2,000 patents for his clients. He helps entrepreneurs to understand patents and trademarks, and protect their ideas so that they can safely grow their businesses. He is author of the ABA Consumer Guide to Obtaining a Patent, and is the host of the Innovations & Breakthroughs Podcast.

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Source: Teams with Cox Automotive to Give Vehicle Values and Online Credit Options to Dealers

NEW YORK, August 12, 2020 –, a RBBP Marketing, Ltd. corporation, has teamed with Cox Automotive, Inc., the world leader in automotive solutions for dealers, to facilitate a more positive car buying transaction for both dealers and consumers. This relationship will allow access to trusted Kelley Blue Book® Values and Dealertrack’s Finance Driver credit application directly from’s vehicle detail pages.

Teaming with Cox brand, Kelley Blue Book, will feature trusted Kelley Blue Book® Values on its listings. With more than 90 years of experience, car buyers and sellers rely on Kelley Blue Book for pricing in their area. As a result, consumers can do their online research, find the vehicle they are looking for and reduce the time spent on their purchase journey. online inventory directs consumers to their local dealer, or national delivery system.

Once the consumer finds the vehicle,’s integration with Cox brand Dealertrack’s Finance Driver allows the consumer to submit an online credit application from the vehicle listing, which helps set realistic expectations for both consumer and dealer. 

“The timing for this relationship is perfect, as we believe more and more consumers will rely on to find their new or pre-owned car, truck or van,” said founder, Richie Bello. “Having access to Cox Automotive’s solutions, gives dealers looking for lead generation from direct links to improve dealer efficiency and customer satisfaction. Consumers currently spend 85% of their car shopping experience online. looks to provide all the tools necessary to help consumers make the decision to buy and help dealers close the sale.” has developed its search engine to accommodate more than 6 million vehicles, allowing consumers to find their car locally, as well as nationally. The organization has connected with national delivery systems to make the shopping experience as easy as getting an airline ticket online. 

“The only difference is instead of the consumer driving to the airport to get on that plane, the car buyer can either go to the dealership, or stay home and receive their new or pre-owned car, truck or van right in their driveway,” added Bello. 

“Lead generation is a long-established method to justify marketing budgets, but COVID-19 stay-at-home orders pushed the industry to service dealers needs even better. By purchasing leads of interested, qualified buyers, dealers can maintain a ramp up that makes sense within the latest guidelines and strategies for interacting with consumers.”

This program will be released to dealerships in August 2020. 

For more information, visit

About is an automotive search engine that provides consumers access to over 6 million vehicles in one location. helps consumers find the vehicle they are looking for and drives them to the dealer to deliver the vehicle.

About Kelley Blue Book (
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides market-reflective values on its top-rated website, including its famous Blue Book® Trade-In Values and Kelley Blue Book® Price Advisor tool, which provides a range for what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a redeemable, transaction-ready offer with Kelley Blue BookSM Instant Cash Offer. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book is a Cox Automotive brand.

About Dealertrack 

Dealertrack provides industry-leading software solutions that give dealerships, lenders, and partners the confidence to thrive in an ever-changing automotive market. The company’s integrated suite of powerful easy-to-use products and services helps dealerships and their lending partners grow by increasing efficiency and improving decision-making. Dealertrack is part of the Cox Automotive family, a company that is transforming the way the world buys, sells, owns and uses cars. Dealertrack—along with its unmatched network of dealership and lending partners—is improving the car buying experience by embracing the technologies that will shape the future of automotive retail. For more information about Dealertrack, visit  

About Cox Automotive

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies,®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues of $21 billion.