Entrepreneur, Gareth Pugh, a former Executive Chef on “The Georgian” a luxury River Boat plying between Windsor and Maidenhead on the River Thames where the onboard catering delivered superb dinners and buffet food to the clientele while cruising this picturesque stretch of the River Thames.

Gareth and wife Katherine decided to move back up north from whence Gareth hails, to the UK’s Lake District for a change of Lifestyle and scenery. Following the search for housing and schooling, Gareth found that the local community did not have a Bakery.

Pugh said: “That really got me thinking. Here we are living in the local Vicarage and attending St Anne’s Church Haverthwaite, so what better name for the new business than St Anne’s Bakery.”

Pugh‘s , St Anne’s Bakery, will Provide quality Bread, Confectionery, Biscuits and Afternoon Teas to Local Residents and visitors to the quiet and beautiful area of South Lakeland.

“This is just the start,” said Pugh. “Once we have settled we will be moving into quality Afternoon Teas and Buffet lunches for homes and businesses in the area.”

Gareth went on to say: “It is clear that times are changing and to attract attention to a new business and brand, we realised that the owner needs to promote their business but also to promote themselves as a strong brand. And that is what we are doing. I had noticed that a number of Large Brands were losing favour with many customers who were now preferring to deal with people they could get to know and trust rather than a distant faceless brand. The Excellent Quality of Craft Bakery Products is also going through a significant rise so that was that!”

Katherine Pugh added: “The demand for Pugh’s Home Cooked Quality Produce is growing due to the recent media coverage, and St Anne’s Bakery will service that need locally and further afield. Initial feedback has been fantastic, we couldn’t ask for a better start in such a lovely area of the UK.”

Entrepreneurs Loraine and David Birchall of Artemis Media UK have Launched their enhanced Authority Accelerator Programme serving Small and Medium Businesses who want to attract quality customers, and engage specific audiences as Leaders, Experts and Authorities in Chosen markets and fields of operations.

Birchall said: “We believe that the key is in the ‘Doing’.    It’s about Taking the Actions The Competition doesn’t know about, or Won’t Bother With!    As businesses begin trading again, it will be critical for their owners, managers and key personnel to become recognised as Subject Matter Experts. Quite simply put, People prefer to deal with businesses they trust and see as an expert.

We are aware of how difficult it can be to break into new or different markets and always advocate the drilling down into market sectors to find a Niche where skills and services can make a big difference without masses of competition fighting over the same prospects.   Working with niche players makes it easier to become acutely aware of the issues and problems facing those who find it difficult to get specialist advice from larger companies.”

John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or small an audience you might command, it is all about communicating to the right people who believe in your point of view or way of doing business.”

David went on to say: “As a consequence Artemis Media UK have enhanced an Authority Accelerator Positioning Program to help small and medium businesses position themselves as Authorities and Subject Matter Experts in their fields of expertise, using different techniques and forms of media.

We can all tell our clients how good we are, but anyone and everyone plays that game.   Massive amounts of advertising costs are being paid by smaller businesses in adverts, listings in directories and of course striving to get themselves on page one of the major search engines.   That money could be better spent in ways that attract quality clients through trust. The traditional forms of attracting clients may get you on page one of search engines but once there, you are surrounded by all your competitors.

Times are certainly changing, as so many try to get back to some normality. The Crafty Early Birds will not be thinking about the Old Normality as restrictions ease – That’s Gone! If a business wants to get ahead of the competition and secure quality clients it will require them to forge that ‘New Norm’ within sectors, or better still, the niches a business serves.”

A story featured on Fox News informs us that, “The simple truth is, if you are not deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fuelling the entire economy around you, and neglecting the development of a measurably valuable asset.”

The way a business has to deliver services (or products) has changed and will continue to do so initially to address Distancing Necessities. However, these new ways will soon settle and find a level which is valued a number of steps up from where it was before the Lock down. The Impact of Covid 19 will be around for some considerable time.

Loraine Birchall Expanded on the methodology by saying: “The Old Norm is Gone; What will the New Norm Be Like?   No one really knows, we could be facing an old fashioned Land Grab or a Mine Field.     Small businesses have the opportunity to create their own future reality, their own Norm, by learning from the past and paying attention to what the customer wants/needs and providing it quickly and effectively.     It will require considerable thought and planning but, it is far from impossible, in fact those who bite the bullet now, should find the future hugely rewarding.

Remember how many businesses shrugged off the web before lock down.    They are either suffering significantly or have gone out of business.    To achieve a strong focus firms will have to embrace Market Positioning within their Sectors and particularly their market’s Niches.    They must Claim their Authority and be recognised for their leadership and expertise.

The demand for Authority Branding and Positioning services is growing due to all the recent downturns in economies across the world. Yes, there continues to be a loss of faith with some types of online marketing but, an increase in connecting with individuals who demonstrate a knowledge in their prospect’s issues and problems. The Trust Factor will be ‘BIG’ in months and years to come.”

Loraine finished by commenting:  Finally, the UK business sector is beginning to realise that even if you get known in other countries through News and Marketing, the UK based Search Engines pick that up and it Actually Enhances Your Local Marketing, Your Reputation and Recognition.    There will be many problems to solve when trading resumes after lock down and Artemis Media UK will service that need.”

This is what Dario Cucci has been delivering outstanding results with for over 20 years!  Dario is an international Speaker, Bestselling Author and Sales Mindshifter Coach & Mentor to Professionals on a global scale. He has discovered that many Professionals, Experts & Coaches struggle to get repeat business, due to their Mindset, Communication Skills & Business Strategies in place, to support their growth.

He has worked for several Companies in Australia for 10 years, making them consistently per year more than 1 Million additional sales revenue, as a result of the Mindset, Communication Skills & Sales Strategies that he applied. He developed strategies to attain high closing rates not only getting new customers selling intangible products, but also by getting high quality repeat sales and referrals. Later on during his career he also provided training & coaching for the Companies he worked for, and taught their Acquisition & Sales Teams, how to more effectively win new Customers & at the same time, increase repeat sales when calling existing Customers, selling their Educational Events & Coaching Programs. 

In order to expand his personal growth and business, Dario also became a Certified and Trained NLP Master Practitioner, and trained in Time Line Therapy and Theta Healing.  He wanted to learn how to train the brain on a Sub-conscious level to help let go of limitations that can hold business growth back. Understanding this can help you learn how to get the results you desire faster and increase your sales by at least 300%!

As a result of all his experience, he created a wraparound service to support businesses and elevate their sales and revenue called On-Call-Business GmbH (Ltd). The purpose is to help Professional Service Providers and their Teams, to improve their sub-conscious mindset beliefs when it comes to selling their services, help them with ongoing training & coaching, to improve their communication skills, sales strategies and systems.  They offer programs in communication, mindset, sales and leadership management strategies to help businesses win more customers and serve them better. He also wants to help them create long term sustainability and prevent losing clients to their competition.

Dario’s “business personality” is all about following the philosophies you have within your business and with whom you do business with. Therefore, you are being very intentional within your life and business which are all connected to the following Philosophies that he uses with his clients: 

1. Love- Love yourself and who you become unconditionally without restrictions, to serve your customers better. 
2. Confidence- Be confident, inside and out as a result of your new Beliefs when it comes to selling, improved communication skills & sales strategies. 
3. Life- Design and grow a business with a passion and desire to start living the Life you want.  

Dario’s services are designed to show you how you can optimize your Communication Flow strategy to increase your Sales and minimize your admin work, to convert faster prospects into paying Clients.

Are you ready to shift your mindset and attract more customers?

Get in touch with Dario Cucci today, to book in your 30 Minute Sales Mindshifter Discovery Session with him. 

For more info contact:

Dario Cucci
Phone: +44 121 318 5967
Skype: theonlinesalestrainer

Bonni Shevin-Sandy is the President/CEO of Diversity promos, Past CEO at Dard Products, INC., and President/CEO of DARD Design. With her entrepreneurial skills and a passion for the industry, she has propelled the growth of both companies. Bonni’s passion is helping other entrepreneurs organically grow, helping them through the WBENC certification process, and provide networking opportunities is remarkable. Bonni is a tier one, tier two WBENC, cost savings, global solution. Diversity promos is a Veteran, military run, and women owned certified company. 

Bonni is an extraordinary accomplished professional, Best-Selling author, and a leader to many. Bonni has also invented hundreds of items and patented over 52 items with an additional 8 patent applications pending, as well as proactively exhibiting in Hong Kong twice a year, with an average of 4-5 trips to China per year. Bonni opened an office in HK, run and managed by the ex-procurement global leader, Michael Rafael, who formerly put together the global buying office for Novartis pharmaceuticals in Singapore. Bonni participates on seven major boards including PRAG (Public Resources Advisory Group), PPAI (Promotional Product Association International) Product Safety, PPAI Editorial Board, ASI Editorial Board and QCA (Quality Certification Alliance). Bonni was presented Entrepreneur of the Year in 2004. In 2005, DARD Design International won an Incentive Marketing Award and from then on has been included on ASI’s Multi-Million Roundtable. In 2008, Bonni made Counselor Magazine’s Power 50 List, and Bonni was named Counselor Magazine’s International person of the Year in 2009 and also made the magazine’s 2009 Hot List as “The Innovator”. (the 3rd woman to be on this list in over 40 years)

Thіѕ second book of the “Wоmеn in Business” series titled “Breaking Through” іѕ designed to fіll that gар іn trаіnіng аnd knоwlеdgе. The bооk will feature conversations wіth ѕuссеѕѕful WBENC Cеrtіfіеd buѕіnеѕѕ lеаdеrѕ that hаvе achieved ѕuссеѕѕ, оffеrіng ѕоmе іnѕіght and real stories оn how thеу broke through and beat the оddѕ by overcoming оbѕtасlеѕ and barriers. This еxtrеmеlу valuable аnd realistic business іnѕіght will be shared directly from thоѕе whо have tо ѕuссееd. Gеt true-life stories, real еxреrіеnсеѕ, tеѕtеd іdеаѕ, trіеd аnd gеnuіnе buѕіnеѕѕ solutions so уоu too саn Break Through. 

Bonni ’s impact оn thіѕ рrоjесt іѕ tо help уоu shift уоur реrѕресtіvе аnd rаіѕе уоur lеvеl оf consciousness ѕо that you асtіvеlу create thе buѕіnеѕѕ and lіfе you dеѕіrе by gіvіng you соnсrеtе, асtіоnаblе activities thаt wіll hеlр you remove barriers аnd аdvаnсе tо thе nеxt level of уоur buѕіnеѕѕ development. 

About T&S Publishing, LP 

T&S Publishing, LP, іѕ an аgеnсу specializing in mеdіа and bооk publishing whоѕе mіѕѕіоn іѕ tо hеlр thоuѕаndѕ оf entrepreneurs, buѕіnеѕѕ owners аnd рrоfеѕѕіоnаlѕ become sought-after еxреrtѕ іn their fields. Wе position thеm as recognized аuthоrіtіеѕ that ѕtаnd оut rather than rеmаіn the bеѕt-kерt secrets оf thеіr industries. We dо thіѕ bу engaging thеm in strategic роѕіtіоnіng саmраіgnѕ, іnсludіng саuѕаl mаrkеtіng, collaborative book projects, ѕhоwіng up in the national media, gаіnіng celebrity ѕtаtuѕ аnd thеn tеасhіng thеm to tаkе advantage оf аll thіѕ еxроѕurе оn ѕосіаl media рlаtfоrmѕ tо ԛuісklу buіld their brаnd to еlеvаtе. Wе оffеr so-called ‘authority books’ and a unіԛuе рublіѕhіng process thаt аllоwѕ оur clients tо talk about their book аnd eliminate thе nееd tо bесоmе a wrіtеr. Wе ѕресіаlіzе in bооkѕ fоr соllаbоrаtіоn bеtwееn оnе аnd multірlе authors wіth the best рrоfеѕѕіоnаlѕ. Visit оur website fоr mоrе information: www.tspublishing.us