Mon. Apr 19th, 2021

Mike Saunders Interviewed by Rich Goldstein on the Innovations and Breakthroughs Podcast about the Importance of Authority Positioning

Mike Saunders Interviewed by Rich Goldstein on the Innovations and Breakthroughs Podcast about the Importance of Authority Positioning

In this podcast interview entrepreneurs will learn that they all have competitors in their space that they are trying to outmaneuver. To stand out, they must find ways to get their target audience to see and choose them over the others. This is accomplished by authority positioning. Through authority positioning, they present themselves as the expert in their field—and the only one for the job.


In this episode, listeners will learn:

  • the importance of authority positioning and how he helps elevate brands to where they want to be.
  • The concept of the Zero Moment of Truth (ZMOT)
  • How Authority Selling, can be used in creating relationships
  • The value of personal branding

Listen to the full interview on Goldstein Patent Law


Saunders  commented: ” If all you do is focus on the outward appearance of your brand and update your pictures and graphics and only focus on the surface, you are posing and pretending if you have not solidified the foundation of your thought leadership expert content packaged up on powerful programs of publishing podcasting in publicity so that people see you as the celebrity expert authority and the obvious choice!”  

=>Limited free copies are set aside of his book Authority Selling



About Mike Saunders

Mike Saunders is a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing. Mike is also an Adjunct Marketing Professor at several Universities and a member of the Forbes Coaches Council. He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders. Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life. He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving.
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About Rich Goldstein

Rich Goldstein is a patent attorney who has obtained more than 2,000 patents for his clients. He helps entrepreneurs to understand patents and trademarks, and protect their ideas so that they can safely grow their businesses. He is author of the ABA Consumer Guide to Obtaining a Patent, and is the host of the Innovations & Breakthroughs Podcast.

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Klēn Announces New Technology Platform Helping Businesses Communicate COVID-19 Cleaning Compliance To Consumers

Sacramento CA – Klēn, pronounced “Clean” announces today they are accepting businesses for the early access list of the Klēn Cloud platform, a web app for businesses to communicate to consumers how they are complying with COVID-19 cleaning guidelines.  The platform delivers business insights across different types of businesses, locations, and which cleaning and safety actions consumers value the most so businesses can thrive again, quicker. The Klēn mobile application for consumers, displays companies being transparent on how they are taking safety concerns seriously and provides a Klēn Score based on compliance to stated guidelines. 

Klēn is powered by Data Innovation Labs (DIL). DIL is a full-service Data Science and Decision Intelligence firm. DIL deploys a wide array of technology and consulting solutions revolving around 4th industrial revolution technology to develop resiliency for organizations, AI for resource allocation modeling and risk management, machine learning for process efficiency, predictive analytics and Data Science. Klēn is DIL’s expert response to use emerging technologies to help societies and economies overcome the COVID-19 shock.

As a Data Scientist and Economic Mathematician, the overall impact of this public health crisis, the increased interoperable network effect across our daily lives, our economies, and how we make decisions now and in the near future, has created a new paradigm for us as individuals and communities. This new landscape presents us with new fiscal, policy, and economic standards that as a collective we haven’t faced. We need solutions, and our response is Klēn” stated Sol Girouard, Klēn’s CoFounder, Chief Scientist, and CEO and Founder of DIL. 

Klēn was designed to empower owners and operators, across small businesses and large enterprises, to provide the necessary transparency in prioritizing the health and safety of workers and consumers. Klēn builds trust by connecting community and commerce with a common goal of thriving in the new normal, by providing companies tools to communicate how they are being stewards of their community. 

“The pandemic’s business shock has been felt across the globe from small main street businesses who will never reopen to major retailers going bankrupt. Business owners put their hearts and souls into building their dream and are fighting for every inch. Klēn provides them a key communications’ infrastructure layer that can be woven into the fiber of their business to help customers understand the measures businesses are taking to protect them” added Matthew Loughran, Klēn’s CoFounder, CEO, and CMO of DIL. 

The Klēn cloud-based web-app for businesses is currently accepting companies on the waitlist for early access release in August. The Klēn consumer mobile application is also available for consumers to download on Android, (Apple coming soon) for early access release in August. Klēn builds trust by connecting community and commerce now both businesses and consumers can actively participate in direct unbiased communication for health and community wellbeing. 

About Klēn:  

Klēn delivers transparency and trust by providing organizations tools to communicate COVID-19 compliance to consumers. We utilize our expertise in emerging technologies with ethical deployments to connect communities and commerce, supporting companies who value their community’s health and safety. Klēn believes how you do business matters, that’s why we are building a better normal while supporting the United Nations Sustainable Development Goals.


Joey Dalessio, President Of KeyInCode, LLC Recently Announced A New Line Of “Smart” Locks—Potentially Making Keys Obsolete

Joey Dalessio, President of KeyInCode, LLC announced a new line of “smart” locks, a form of keyless entry. A major hassle for businesses and retailers is controlling and replacing old-fashioned keys for buildings, doors and equipment. KeyinCode, LLC recently launched three models of “smart” locks to their line of KeyinCode products. The smart locks provide new keyless entry options to business owners, retailers and private parties.  Smart locks offer unique applications for heavy, medium and lighter use and they can be operated by codes, cards/fobs and a cell phone. KeyinCode locks are managed individually at the keypad or via a smartphone using a robust app (free) or remotely via the app using an optional wi-fi gateway.

The new smart lock line comes in 3 models, depending on the amount and type of use planned. They also offer 3 different methods of entry and 3 different management options, as well as varying price points. According to company President Joey Dalessio, “When it comes to electronic keyless entry locks for doors, one size does not need to fit all.”

Dalessio added, for installations of unlimited locks, locations and users, KeyinCode’s “KeyinCloud” portal provides access to a wi-fi cloud-based management system. KeyinCloud provides the end user a fully functional and scalable electronic lock management system. Dalessio explained, “Cloud based systems mean reduced operating costs, as there is no dedicated computer or server required.” The benefit of three models to choose from for end users is the cost savings provided by the choice of three price points for the new smart lock line. The operation and all functionality is identical across all models for easy orientation and efficient management.

For more information about KeyinCode, LLC and their new line of “smart” locks, contact: Or, visit: to learn more about the 3 models, 3 methods of entry, 3 management options and 3 price points. To learn more about the cloud service, visit:

About Joey Dalessio

Joey Dalessio, President of KeyinCode, LLC is a lock and security industry veteran with practical experience from field technician to territory sales, national and worldwide sales management, and executive leadership. He is co-author of two industry related books, and many published articles. He is known as an inspirational instructor and business generation specialist. “Joey D.” is an Associate Member of ALOA Security Professionals Association, President of the Massachusetts Locksmith’s Association, and Ambassador with the National Association of Local Businesses. You can also find “Joey D.” participating in the various local and national trade shows and conferences.


C5 Insight Consultants Presenting Additional CRM and Digital Leadership Webinar and Virtual Workshop Sessions in May and June

Geoff Ables, C5 Insight Managing Partner, is presenting the session, “Up and Running with Power BI,” on Thursday, May 28 from 11:00 am to 12:00 noon Eastern time.

Power BI dashboards look great, but it can be intimidating getting started. This session introduces Power BI. Technical users can use this as a starting point to designing dashboards. Non-technical leaders can learn enough about the capabilities of Power BI to develop a vision for reports that meet their needs. Attendees will learn how to build their first dashboard in just 20 minutes, and how to connect to Dynamics 365 data to create advanced dashboards to present CRM data across their organization. For more information and registration, visit

Ables will present the session, “The Engaged Digital Leader: 5 Ways Executives and Managers are Using Digital Tools to Run Their Businesses,” on Tuesday, June 9 from 12:00 noon to 1:00 pm Eastern time.

Digital is being hailed as the 4th industrial revolution. And if history is any indicator, the next 50 years will be even more disruptive than the last 50. Ables will describe the real meaning of a digital workplace, and how executives can participate, keep it on course and be sure it is creating value. This session will go beyond the hype to explore the role of business leaders and managers in leveraging digital workplace tools such as intranets, CRM, social, big data, artificial intelligence, the internet of things and more to drive innovation, customer and employee loyalty and profitability. Attendees will learn the 5-step framework of digital workplace leadership success, and actionable insights that can be applied in the role of an organizational leader. For more information and registration, visit

Tricia Desso-Cox, C5 Insight Managing Director, is presenting the webinar, “Dashboard Best Practices: The Best Dashboards for Your Sales, Service, Marketing and Management Team,” on Wednesday June 17 from 12:00 noon to 1:00 pm Eastern time

As Peter Drucker said, “What gets measured, gets managed.” This session will dive into how to setup dashboards that can be used to improve results. It will cover the five categories of dashboards, three of the frustrating limits of CRM dashboards and how to work around them. Attendees will also learn the top 10 best-practice metrics for sales reps, customer care, marketing, managers and executives, as well as a visualization of how they should look in CRM dashboards. For more information and registration, visit

Ables is presenting the session, “Getting Started with Approvals,” On Tuesday, June 23 from 12:00 noon to 1:00 pm Eastern time.

It’s now more important than ever before to get things done remotely and efficiently. Using Power Automate Approvals is a great way to keep the team engaged, keep projects and proposals moving forward, and to ensure that proper audits are done. Attendees will learn how to create their first approval flow, how to modify it to handle automated tracking, and some of the gotchas that can cost the team lost time and frustration if not planning ahead. For more information and registration, visit

Ables and Desso-Cox will deliver the Dynamic Communities Academy Online Workshop, “Creating a Vision and Roadmap for CRM Success: Initial and Annual Planning,” on Tuesday, June 23 from 1:00 pm to 5:00 pm Eastern time.

This workshop uncovers everything that is needed to engage a team to build a successful CRM roadmap. This session will dive head first into what should be included in a CRM roadmap, creating a vision, how to build the roadmap, project planning, getting the team engaged, building the business case, measuring the ROI, benchmarking user satisfaction, working with a unique corporate culture and constantly improving. Attendees will take away a workbook with a framework for planning to launch or improve a CRM project, and a process to keep up the momentum. For more information and registration, visit

C5 Insight was founded in 2002 and is a leader in delivering customer engagement and employee collaboration projects. The company has consulted with hundreds of companies around the world in a broad range of industries. The firm has twice been named to the Inc. 5000 list of fastest growing companies. For more information about C5 Insight, visit